Session 2
Boost Your Booth Traffic at SHOT Show 2023 with the Right Attractions

Without the right strategy, your investment in attractions could be wasted, or worse – attract the wrong visitors, overwhelm your staffers, and ruin your reputation.

In this session, you will identify several different types of attractions (SWAG is not your only option), list the three big criteria that will help you determine which attractions are right for you (if any), and review some key actions you can take to avoid “doing more harm than good” with your attractions.