Session 3
SHOT Show Buyer’s Insights Panel

In this session moderated by NSSF Managing Director of Member Services, John McNamara, you’ll hear from SHOT Show buyers who have cracked the code at making attending SHOT Show all it can be. From big box, to independently owned, these buyers will help you better understand what they are looking for at SHOT, what grabs their eye when walking the show floor and how you can connect with buyers like them. Insights gained from seeing the SHOT Show through a buyer’s eyes can have a big impact your exhibiting plans, goals and exhibiting success at the 2022 SHOT Show. The panelists joining us for this session are Larry Roberts, Senior Vice President/General Merchandising Manager at Academy Sports + Outdoors, and Hunter Simmons, Chief Operating Officer, Simmons Sporting Goods.