If a company exhibits at the 2022 SHOT Show and no one notices… were their dollars well spent? In most cases, the answer is an easy no and that’s precisely why you shouldn’t miss this Q+A Session. Specifically, Robyn will help you dig deeper into the strategies required to create “awareness” for your business by exhibiting at the 2022 SHOT Show. You will learn what you need to do in order to get more of the right attention from more of the right professionals. Plus, you will learn how to calculate the value of awareness (with processes that can be applied to other traditionally “fuzzier” goals too) so that you can justify your efforts to your key stakeholders and track your results more effectively moving forward.