Session 4
Exhibiting at SHOT 2026 presents significant costs, so savvy exhibitors—regardless of booth size—will prioritize mindful spending. They will focus on strategic investments that align with their exhibiting goals rather than making purchases for the sake of it.
In this recording of the August 27 webinar, trade show trainer Robyn Davis discusses budget-friendly alternatives for common exhibiting expenses. She also addresses challenges that many exhibitors face, such as optimizing a less-than-ideal booth location and managing persistent, irrelevant booth visitors.
Resources:
- SHOT Show Insider: This official SHOT Show newsletter will begin landing in your email inboxes starting September 4 – Read the first issue in the SHOT Show blog.
- Exhibitor Academy sessions: https://www.shotshowerc.com/academy/ (password: SHOT26)
- Consulting: https://savvycal.com/winh/shotshow
- “Budget Breakdown” from Exhibitor Magazine: https://www.exhibitoronline.com/topics/article.asp?id=3680
- ERC (see deadlines, etc.): https://www.shotshowerc.com/erc/
- Exhibitor Toolkit (e-blast service and more): https://shotshow.org/exhibitor-toolkit
- Find It Top 40: https://www.exhibitoronline.com/findit/top40.asp
- Fab 50: https://www.eventmarketer.com/event/fab-50-2025/
- ESCA Member Directory: https://member.esca.org/
- Freeman: https://www.freeman.com/find-show/?keyword=shot
- Share your honest feedback: https://exhibitorswinh.typeform.com/shot26ea-eval