2022 Exhibitor Academy Sessions

Upcoming Sessions

DateNameDescriptionPresenterReserve Your Spot
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June 23, 2021SHOT Show Buyer's Insights PanelJoin us on Wednesday, June 23 at 2 p.m. Eastern, for a “SHOT Show Buyer's Insights Panel” moderated by NSSF Managing Director of Member Services, John McNamara. In this session, you'll hear from SHOT Show buyers who have cracked the code at making attending SHOT Show all it can be. From big box, to independently owned, these buyers will help you better understand what they are looking for at SHOT, what grabs their eye when walking the show floor and how you can connect with buyers like them. Insights gained from seeing the SHOT Show through a buyer’s eyes can have a big impact your exhibiting plans, goals and exhibiting success at the 2022 SHOT Show.John McNamara
Larry Roberts- larry.roberts@academy.com
Jessica Keffer- jessicak@tssguns.com
Richard Sprague- richard@spragues.com
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July 14, 2021Quick Tips to Maximize Your SHOT Show 2022 SponsorshipsWhether you’ve been sponsoring the SHOT Show for many years or are only considering this idea for the first time now, you’ll need to make smart choices if you want your investment to pay off. Sponsorships are a springboard to your success (a way to enhance your efforts, rather than a way to replace them entirely) and this Q+A Session will help you make the most of any sponsorship opportunities you choose. Specifically, you will learn how to determine which sponsorships, if any, are the right fit for your unique situation and what related actions you should take to create the biggest impact. Also, Robyn will share her unbiased, expert opinion while revealing the opportunities she recommends to exhibitors like you, across budgets and objectives.
Robyn DavisGo To Dashboard
September 8, 2021Dig Deeper: How to Achieve Your SHOT Show 2022 “Awareness” GoalIf a company exhibits at the 2022 SHOT Show and no one notices… were their dollars well spent? In most cases, the answer is an easy no and that’s precisely why you shouldn’t miss this Q+A Session. Specifically, Robyn will help you dig deeper into the strategies required to create “awareness” for your business by exhibiting at the 2022 SHOT Show. You will learn what you need to do in order to get more of the right attention from more of the right professionals. Plus, you will learn how to calculate the value of awareness (with processes that can be applied to other traditionally “fuzzier” goals too) so that you can justify your efforts to your key stakeholders and track your results more effectively moving forward.Robyn DavisGo To Dashboard
October 13, 2021Quick Tips for Better Attendee Interactions at the 2022 SHOT ShowExhibitors often say that their favorite part of participating in the SHOT Show is the opportunity they have to connect with the many different professionals who attend. Sure, networking can be fun; but, that’s not all… The way in which you interact with each attendee will have a major impact on your exhibiting results. So, in this Q+A Session, you will learn the strategies required to support your attendee-facing efforts before, during, and after this event. Robyn will highlight the wide range of attendees you’re likely to meet (in a variety of categories) and help you plan out your communications to build momentum towards your event-specific goals, turning every interaction into a win-win-win situation!Robyn DavisGo To Dashboard
November 10, 2021Dig Deeper: How to Achieve Your SHOT Show 2022 “Lead Progress” GoalOne of the easiest ways to prove the value of exhibiting at the 2022 SHOT Show is to track the time and money saved by expediting your sales cycle during the event. This Q+A Session will teach you how. Specifically, Robyn will help you dig deeper into the strategies required to create “lead progress” for your business by exhibiting at the 2022 SHOT Show. You will learn what you need to do to help your contacts move through their decision making process, more quickly, as a result of your event-related interactions. Plus, you will learn about the four steps of effective trade show lead management, so that you can continue optimizing your performance, not just at this event but into the future as well.Robyn DavisGo To Dashboard
December 22, 2021Countdown to the 2022 SHOT Show: Final Steps to Exhibiting SuccessBefore you know it, you’ll be on your way to Las Vegas for the 2022 SHOT Show... With only weeks to go, whatever you’re feeling now is totally normal and you aren’t alone. Do you have your “to do” list ready? Have you done everything you can to ensure your success? Are you sure you aren’t forgetting anything? Don’t worry – in this Q+A Session, Robyn will share her checklist of last minute action steps that deserve to be prioritized and answer any questions still lingering in the back of your mind. This session is your last chance to get strategic exhibiting advice from Robyn prior to the event and we encourage you to take full advantage!Robyn DavisGo To Dashboard