Audiogram for Maritz Lead Retrieval powered by SWAP Session

Trade show trainer Robyn Davis reviews highlights from the Exhibitor Academy session “Maximize Your ROI at SHOT Show 2026 with Lead Retrieval Powered by SWAP.” She explains how to activate SWAP before the show, scan attendee badges to capture information, edit contacts in real time, add notes to track conversations, and prioritize prospects with lead ratings and custom qualifiers. The audiogram emphasizes practical strategies to turn booth traffic into qualified leads and actionable results, giving exhibitors confidence to follow up effectively and maximize their ROI.